Roasted Aromas

Project: Creating a brand identity for coffee scented candles

Role: Brand Designer/Graphic Designer

Client: Roasted Aromas

Task: Create a identity for a brand that sells coffee scented candles

Summary: This brand was created to celebratethe international love of coffee.
Coffee has a this power over people where it puts them in a good mood so the product is an emphasis of that idea.

Values: Sustainability - Responsibility - Care

Concept

In today’s society around 80% people are coffee drinkers
So we wanted to find another way for people to enjoy coffee

We decided to expand on that stat and created candles that smell like people’s favourite coffee drinks. We have created a reusable aspect as after the candle is used up you have a coffee mug as well that you can use for your coffee if you wish.

“The newest way to enjoy your morning coffee
using the scents that make you smile”

Research

The Problem

Coffee farmers are not being paid enough for their work and many of them struggle to maintain their living situation because of it. So we want to be able to give back to them and help with direct trade so that they are able to make profits.