Thought Bubble

Project: Creating a brand identity for Mental Health Awareness Brand

Role: Brand Designer/Graphic Designer

Client: Thought Bubble

Task: Create a identity for a brand that is focused on spreading awareness of common mental phenomena, and increasing the comfortability of therapy as concept.

Summary: The main goal that we want to accomplish is to de-stigmatize the overall idea of therapy, and make it feel more comfortable for everyone to consider it as a solution to solve any problems they are dealing with personally.

Values: Attentiveness - Loyalty - Safety

Concept

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The main concept was the idea for a mental health awarenss brand that is focused on giving young people on the internet ways to deal with mental health issues they are dealing with

For the brand I wanted something that connected to mental health and I thought of a thought bubble. After creating the name and decided that the logo should may as well be a thought bubble Icon so that it connected and made sense

Research

Young people aged 15 to 24 are more likely to experience mental illness and/or substance use disorders than any other age group. the main reason for this is that this group tends to be more active on social media 24/7. This means that they are victims of the envy that comes from comparing their lives to the manufactured ones, that many social media apps are filled with.