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Thought Bubble

Project: Creating a brand identity for Mental Health Awareness Brand 

Role: Brand Designer/Graphic Designer

Client: Thought Bubble 

Task: Create a identity for a brand that is focused on spreading  awareness of common mental phenomena, and increasing the comfortability of therapy as concept.
 

Summary:  The main goal that we want to accomplish is to de-stigmatize the overall idea of therapy, and make it feel more comfortable for everyone to consider it as a solution to solve any problems they are dealing with personally.

Values:  Attentiveness - Loyalty - Safety

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Concept

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The main concept was the idea for a mental health awarenss brand that is focused on giving young people on the internet ways to deal with mental health issues they are dealing with 

For the brand I wanted something that connected to mental health and I thought of a thought bubble. After creating the name and decided that the logo should may as well be a thought bubble Icon so that it connected and made sense 

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Research

Young people aged 15 to 24 are more likely to experience mental illness and/or substance use disorders than any other age group. the main reason for this is that this group tends to be more active on social media 24/7. This means that they are victims of the envy that comes from comparing their lives to the manufactured ones, that many social media apps are filled with.

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Target Audience 

(Young Adults 18-25)

 

Suffering from

  • Anxiety

  • Loneliness

  • Existential dread

  • FOMO ( Fear Of Missing Out)

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Pain Points

  • Confused about the direction of the future

  • Feels like they can’t talk to anyone

  • Bottles up emotions

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Brand Identity

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#0000D3

CMYK(100,100,0,17)

#4AABFF

CMYK (71,33,0,0)

#FFFFFF

CMYK(0,0,0,0)

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Primary Typeface

Secondary Typeface

Aa

DK Crayon Crumble 

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Aa

Josefins Sans - Bold

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Body Typeface

Josefin Sans - Light

Aa

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© 2023 by Mason Tut Tryhorn. Powered by Wix

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